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LIPA CELEBRATES ITS 10TH ANNIVERSARY – SESSION HIGHLIGHTS

Introduction

LIPA Celebrated its 10th Anniversary in May; having achieved much progress and many milestones.  As an in-person gathering was still out of the question, we held two, two-hour GoToMeeting sessions.  We enjoyed the inputs and memories of about 80 members, past and present; colleagues and friends.  We even had some surprise guests from the earliest days of Laser illuminated projection.

The idea was to bring together many of the industry’s pioneers, visionaries, technologists and LIPA members to review, acknowledge and reminisce about the history and progress, the challenges and future trends of this radically different lighting technology.

The Sessions

The two sessions were divided into 6 topics: The Early Days, Digital Cinema, Technical Breakthroughs, The Regulatory Story, Commercialization Progress, Status and Future Developments. 

We still don’t know for certain when the “first” LIP was contemplated or built, but we all learned a lot more about how early work began.  We had several pioneers from COLOR, an early R&D shop that built and installed demo LIP systems in museums, sports arenas and even to project images of tanks on “disposable screens” at the US Army’s gunnery range…all in the 1990s!!

We learned about the impact of the Cinema industry’s change from Film to Digital, that enabled the use of narrow-band RGB laser light to generate the millions of colors in the Digital Cinema Initiative’s (DCI) specified color gamut.  The DCinema conversion was both a blessing and curse. One the one hand, it provided a solid, if difficult to achieve, global specification and a huge (future) addressable market. This enticed a few intrepid investors to “go back into” laser technology shortly after the telecom bust of 2003. On the other hand, delays in the financing of the Digital Cinema conversion, (indeed, a global financial crisis in 2008-09), greatly delayed the expected time to market for DCinema LIPs.

The commercial availability of Blue Laser Diodes from Nichia and the extensive Laser-pumped phosphor technology from Appotronics both accelerated DCinema development and enabled a host of new, lower lumen LIP segments and applications.

Although the focus of the sessions was on Laser technology, LIPA founding members, TI and SONY provided the essential Spatial Light Modulator (SLM) technology that enabled the application of Laser illumination to high performance projection.

LIPA’s core mission, in fact its “raison d’être”, is to rationalize global Laser safety regulations to assure risk mitigation while not unduly impeding the adoption of the technology.  The audience learned what a great challenge this was for LIPA, that it took years of meetings and millions in dues and in-kind contributions from members and their expert staff to achieve what would be required for robust commercialization.  LIPA was able to contribute greatly to the understanding of optical hazard and risk; how to quantify it and to establish a global framework that now evaluates laser and lamp illuminated projectors the same way.

Given the magnitude of the challenge and the prerequisite of the US FDA/CDRH to start with a peer-reviewed article on the optical hazards of LIPs, it is (in retrospect), no surprise that it took so long to establish a new and more structured regulatory regime.  In fact, with the help of LIPA’s Regulatory team of member experts, laser safety consultants and yes, lawyers, LIPA adopted a strategy to utilize the International Electro-Technical Commission (IEC) regulatory framework and its updating opportunities to make progress much faster outside of the US. Eventually, with the IEC formally on board, it was much easier to convince the FDA/CDRH to “conform” to new IEC global standards than to start from scratch.  But it still took a long time, and success was never assured.


Ten years ago, high lumen “flagship” Cinema LIPs were demonstrated by several LIPA members. This really put the pressure on LIPA to establish a mechanism to bring these amazing systems into commerce.  Initially, “Laser Variances”, that is, individual FDA authorizations were required to deploy these specialized projectors in large screen, typically 3D-capable theaters.  These early variances provided the template for future global regulatory requirements.

The consensus is that commercialization of Cinema LIPs started with a series of demos and product introductions in spring of 2014 by several LIPA members.  At the same time, the brightness levels achievable with Laser Phosphor technology began breaking records every quarter. People wondered: would they every hit 10,000 lumens…? They did, and have gotten much brighter since.

As of now, LIPs are available at all brightness levels from “Pico” to 75,000 lumens; in nearly every category, from the classroom to the boardroom; from Ultra-Short Throw 4K Laser TV to gigantic, multi-projector mapping systems.  Laser engine architectures now include often complex hybrids of RGB diodes + custom phosphors, optimized for the required mix of image quality, color space, power efficiency and lifetime. 

Market data suggests that LIPs are now the dominant illumination technology on a dollar value (if not unit) basis.  Some major projector makers have moved to all laser or all solid-state illumination, eliminating lamp-based designs from their new product offerings. (Later this year LIPA will publish a formal update on LIP Market penetration.)

The sessions wrapped up with a view to the future.  The consensus was that as the global economy and in particular, Cinemas, “open up”, LIPs will lead the charge.  Many multiplexes were built as or upgraded to “All-Laser” during the pandemic. And many LIPA members have developed new LIP products and product families during the past 18 months. 

LIPA still has much work to do.  As new designs are developed and brightness levels increase, new regulatory cases continue to emerge.  Our long-term mission to assure user safety and promote business success continues, and now that mission covers nearly all projection categories, not just the cutting edge of premium Cinema.

Session Takeaways

  1. The development and commercialization of LIPs …TOOK A LONG TIME – at least 30 years.  It took many visionaries, technologists, companies, investors, Hollywood gatekeepers…and LIPA to put all the pieces together.
  2. LIPA, founded in May of 2011, by about a dozen companies, developed and achieved a global regulatory rationalization strategy that has enabled very rapid adoption and no known injuries since commercialization of high brightness LIPs in 2014.
  3. As of 2020, all high brightness (Risk Group 3) projectors are regulated by the same standard, irrespective of light source technology – Laser and Lamp illuminated projectors are finally on the same footing
  4. Over time, LIPs have “paid off” all of benefits of laser illumination, predicted since the 1990s: higher brightness, better image quality, amazing color saturation, ultra-long light source lifetime, higher power efficiency (lm/watt), lower heat generation, quieter operation, remote light delivery via optical fiber and lower cost per usable lumen
  5. As a result of the above advances, LIPs have in ten years become the dominant projection illumination technology with a strong trend toward a fully “lamp-less” future.

Introduction to Laser Illuminated Projector Efficiency Metrics

Introduction

Laser Illuminated Projectors (LIPs) provide both image quality and economic benefits to a wide range of applications.  New laser packaging technology and more sophisticated thermal management subsystems continue to improve the energy efficiency of LIPs for both cinema and non-cinema applications. 

Part of LIPA’s mission is to establish best practices and to educate our members, purchasers and users of LIPs.  With the widespread and growing adoption of Laser illumination, our industry needs a consensus “Figure of Merit” (FoM) by which LIPs can be directly and accurately compared, “in use”.  The goal of this blog post is to propose a well-defined FoM that can provide the basis for comparing, tracking and continuously improving the efficiencies of this increasingly dominant, solid-state illumination (SSI) technology. Furthermore, it will touch on strategies to further increase base efficiencies and extend operating lifetimes.

LIP Overall Energy Efficiency

The Energy Efficiency of a LIP is simply the projector’s output in lumens divided by its wall-plug electrical power consumption. The metric is “lumens per wall-plug watt” or lm/WElectrical.  This is the most comprehensive and straightforward definition, as it is the measure of what the user “gets” for the quantifiable power utilized (and billed) – at the wall-plug (Mains) source.

This metric should be included on LIP data-sheets, so the customer does not have to calculate it.  It quantifies the efficiency of the projector per se, and allows the user to compare different models and to calculate the hourly power cost to operate the LIP for a given electricity price in $/kW-hr.

Simple yes, but…

This Figure of Merit becomes reliably comparable, when several consensus conditions are met and included in the definition of the proposed metric.

  1. The wall plug POWER in watts must include all requisite laser, optics, electronics and cooling, whether on-board (inside the projector) or off-board, in a chiller or radiator.
  2. The wall plug POWER in watts includes all the power needed for electronics, processing, fans, content interfaces and storage etc., not just the laser light source.
  3. The wall plug power is that which is required to deliver the specified lumens, with the appropriate definition. Examples:  Maximum lumen output; Typical lumen output, Maximum lumen output at calibrated white-point; efficiency at output and power level leading to maximum lifetime.

We see that for any given Projector, one may arrive at different efficiencies levels using the standard FoM [lm/W]. All efficiency values can be valid, comparable and useful if they are clearly defined.

To illustrate how the FoM can be used to compare LIPs in several different modes we can take a hypothetical LIP that delivers a maximum of 20,000 lumens and consumes 2,000W (2.0kW) of wall-plug power to do it.  FoM = 10 lm/W.  When the projector is calibrated for its intended White-point/color space, the output may drop to 18,500lm FoM = 9.25 lm/W.  If the projector is set for maximum operating life, it may produce 15,000 lumens at 1.8kW power consumption FoM = 8.33 lm/W.  The figure of merit is the same, but the value is different when measured and calculated under different operating conditions.

Finally, in comparing operating efficiencies of LIPs, one must also consider the power consumption of any HVAC cooling when the projector’s exhaust heat is “externalized” to the venue operating environment.  For example, the heat dissipation in watts of an operating projector if merely the difference between the wall-plug watt input and the optical power output in watts (not lumens) out of the lens. The design of the projector may seek to maintain a constant Laser (and optics) temperature via the use of a chiller or by air-cooling the whole projector to “the ambient environment”.  In either case, “the environment” still has to dissipate the heat.

In cases where the heat load is large, this cost must be borne either way, but it is NOT included in the Projector efficiency FoM.  Technically, this is true of all LIPs, but for most lower lumen LIPs, the additional HVAC power consumption is de minimis, so can be left out of the calculation.

In conclusion, the simplest efficiency metric, lm/Wwallplug can be used and compared, as long as its measured wall power consumption corresponds to the stated operating condition (maximum, typical, calibrated, average).  In some special cases – ultra-high lumen output and/or ultra-long operating lifetimes, external heat dissipation costs should also be considered in selecting the right projector and operating conditions for the most efficient combination of output level, lifetime and power consumption.

Future LIPA posts and articles will discuss the range efficiency levels and how they are measured and achieved.  

CELEBRATE Laser Illuminated Projection and the 10th Anniversary of LIPA’s Founding

May, 2021, marks the 10th Anniversary of the founding of LIPA, the Laser Illuminated Projector Association (www.LIPAinfo.org).  LIPA was born out of a perceived need to provide “one voice” to update and rationalize the regulation of digital projectors that would incorporate Lasersinstead of Lamps, as their projected light source.

At the time LIPA was conceived and founded, a number of companies involved in Cinema Projection and companies developing the lasers and laser engines to power them, had already begun doing demonstrations to various future stakeholders, known collectively as “Hollywood”.  This group of LIPA Co-Founders wanted to be sure that existing laser safety regulations would not impede the development and commercialization of this new technology.

But the story of Laser Projection began long before LIPA’s founding…so we have invited you all to help recall and complete the story, celebrate the progress and “tell the future” of LIPs.

WHEN:  Thursday, May 27th, 2021 

  • Session 1: 4-6AM NY / 10AM-12PM Brussels / 4-6PM Beijing / 5-7PM Tokyo
  • Session 2: 7-9AM San Francisco / 10AM-12PM New York / 4-6PM Brussels              

WHY:   The goal of these sessions is to inform, recollect, ponder, excite and CELEBRATE what has turned out to be a huge step forward for projection. All of you have made contributions to this massive change in projection illumination – invention, development, forecasting, education, gatekeeping, investing, exhibition – guardians of image quality, economics and safety. Many of you continue to do so!

WHAT:  Each session will consist of a two-hour GoToMeeting.  Participants are encouraged to participate as they wish – anecdotes, questions, answers, stories, mysteries, clues – all with the goal to more completely inform the group as to what happened, when, how, why and “who dunnit”.  The audience will include 10-20 “Pioneers” – many LIPA members, some not – to guide various topics such as:

  • When did laser projection start?
  • What lasers were used in the early days?
  • Were there any products or demos in the 90s?
  • What was the impact of the conversion from film to Digital on the development of LIPs?
  • Why did it take so long to get from concept to commercialization 1995 – 2014?  – Beck and Niven dialog
  • What companies Co-founded LIPA? How much was invested to get the regulations right?
  • How did the broader financial markets impact (and impede) development and commercialization?
  • How were the conversions from film to digital Cinema and the development of LIPs intertwined?
  • How did DCI and Hollywood act as guardians of image quality for Digital Cinema
  • What impact did 3D have on LIP development?
  • What were the biggest Regulatory challenges and how were they overcome?
  • What technical breakthroughs enabled development of laser projection?
  • What is the current status of LIP vs. LAMP regulation?
  • What is the future of LIPA (Current Members speak)

HOW: Any participant can enter the discussion live, send questions in advance (billbeck59a2@gmail.com) or send questions (or answers) via the GoToMeeting Chat box. All interested in LIPs are welcome. 

**REGISTRATION**: https://www.lipainfo.org/aro/meeting/lipa10years

Any questions please email us at info@lipainfo.org

LIPA’s 10 Year Anniversary

What: Celebrate LIPA’s 10th Anniversary with members and Laser Projection Pioneers – past and present. The sessions will be informal and a great opportunity to learn some history, find out more about LIPA’s past successes and current work!

When: Thursday, May 27, 2021

Two Differnt Times: Session 1: 4:00AM-6:00AM New York / 10:00AM-12:00PM BRUSSELS / 4:00PM-6:00PM BEIJING / 5:00PM-7:00PM TOKYO
Session 2: 7:00AM-9:00AM San Francisco / 10:00AM-12:00PM NEW YORK / 4:00-6:00PM BRUSSELS

Where: A GoToMeeting. Invitations with topics and login details over the next 2 weeks. All are welcome, including anyone who wants to learn more about the history, evolution and future of Laser Illuminated Projectors.

Want more inforamtion about the meeting? Email us at info@lipainfo.org or subscribe to our mailing list below!

LIPA Board of Directors Elects New Officers for 2021

The Laser Illuminated Projector Association, also known as “LIPA”, has announced its officers for calendar year 2021.  Nominations were made in December and LIPA’s Board ratified the nominations listed in the table below.

Position 2021 Officers 2020 Officers
LIPA Chairman Goran Stojmenovik, Barco Goran Stojmenovik, Barco
LIPA Vice Chairman Hideyuki Kanayama, Panasonic Tsuneharu Nomura, Sony
Secretary Tim Ryan, Texas Instruments Tim Ryan, Texas Instruments
Regulatory Business Chairman Hideyuki Kanayama, Panasonic Hideyuki Kanayama, Panasonic
Membership Chairman Wei Gu, Appotronics Richard Miller, Seiko Epson
Finance Chairman Richard McPherson, Sharp-NEC Pamela Lothman, Christie Digital
Communications Chairman Goran Stojmenovik, Barco Goran Stojmenovik, Barco

Goran Stojmenovik continues as Chairman of LIPA for 2021.  Goran will also serve as the ad-interim Communications Chairman until a nomination is made and approved.

Hideyuki Kanayama, an early pioneer in the development of laser illuminated projection and an expert in international regulations, has been elected Vice Chairman of LIPA. He will continue to lead LIPA’s regulatory efforts as Regulatory Business Chairman in 2021.

Tim Ryan continues as Secretary of LIPA for 2021.  Tim represents Texas Instruments, a founding member of LIPA and long-time supplier of DLPÒ Chips to the digital projection industry.

Wei Gu of Appotronics Co., Ltd, has been elected Membership Chairman and will take over for Richard Miller of Seiko Epson.  Wei will help expand our membership, and in particular, increase our outreach to Asia/Pacific companies.  He will also help us develop stronger communications channels to LIPA’s existing and new members.

Richard McPherson, of Sharp-NEC Displays, is also a long-time member of LIPA.  He has been elected Finance Chairman for 2021 and will continue as a contributing member of the Communications Working Group.

LIPA Welcomes New Members

LIPA Formally Welcomes New Members at its Annual General Meeting

LIPA will welcome two new members at its upcoming Annual General Meeting (AGM) on December 7, 2020.  DIGITAL PROJECTION and FOXSTAR TECHNOLOGY COMPANY, LTD.

DIGITAL PROJECTION, a multi-line innovator of projection technologies, will join LIPA at the Participant (2nd) level.  Digital Projection will bring its broad applications knowledge and depth in solid state Laser and LED illumination technologies, including remote illumination.  Digital Projection was one of the earliest developers of TI DLPâ projection systems.  Founded in 1997, Digital Projection introduced the first 3 chip DLPâ-based projector.  It is now a leader in multiple categories of projection innovation. 

It’s new Satellite Modular Laser System won “Best in Show” at the recent Projection Expo 2020. This innovative design consists of very small “projection heads”, powered by self-contained, rack-mounted 10klm Laser illumination sources connected via optical fiber cable. 

Digital Projection, a Delta Associate company, offers a very wide range of high performance 3-chip and single-chip DLP projection systems with brightness levels up to 40klms and resolutions up to 8K.  

LIPA welcomes Digital Projection and looks forward to extending both our technology knowledge and regulatory efforts to address exciting new categories of Laser Illumination.

FOXSTAR, a projector OEM/ODM has joined LIPA at the Observer (3rd) Level. Established in 2012, FOXSTAR TECHNOLOGY CO., LTD is engaging in the business of R&D, production, sales and services of DLPâ digital projectors for the world market. Products are widely applied in the industries of business, education, home entertainment and engineering, etc. The company is providing OEM and ODM services to famous projectors’ brands in the industry. The company will rely on its own advantages and provide users with the most considerate, most cost-effective and fastest commissioned design and OEM and ODM productions in the industry, creating value and competitiveness to clients and creating a more brilliant visual world for mankind!

LIPA welcomes FoxStar and its large family of branded OEM/ODM customers in the Laser illuminated projector space.  LIPA will formally welcome our two newest members at this year’s online Annual General Meeting, (AGM).  This year’s AGM will include speakers on Laser Regulation, Technology, Market Analysis, new applications of Laser Illumination and a panel discussion on the challenges caused by the global pandemic.

Interested in joining LIPA, please contact us at info@LIPAinfo.org

LIPA announces the Date and Time for its Annual General Meeting, aka “AGM”

LIPA announces the Date and Time for its Annual General Meeting, aka “AGM”


The meeting will be held virtually on Monday, December 7, 2020, from 8am-12pm EST (New York Time); 5am-9am PST (LA Time); 9pm-1am China time; 10pm-2am Japan time; 2pm-6pm Europe Time.

This year’s program is taking shape with the following confirmed speakers/topics

·      Dr. Karl Schulmeister – Standardization Update
·      David Hancock, OMDIA – Global Cinema Market update and trends
·      Rosemary Abowd, PMA Research – Global non-cinema Market update and trends
·      Michael Cummings, TKArchitects – Cinema and Entertainment Venues – Market trends and the impacts of Laser Projectors on Cinema operations
·      A panel discussion on changes and opportunity in Cinema and Non-cinema markets due to Covid and other trends (Hancock, Abowd, Cummings)

We are still seeking additional speakers in the areas of technology and application trends and opportunities and will announce them as they are confirmed.  Suggestions and referrals are welcome, for speakers as well as new members.  [billbeck59a2@gmail.com]

Finally, the AGM will include our committee reports and a report from our chairman.

We all look forward to a productive and informative meeting and a more prosperous new year.  

Laser Projectors Go to the Drive-In

The International Cinema Technology Association (ICTA), in conjunction Box Office Pro magazine, presented a webinar entitled “Back to the Future – How Drive-Ins and Pop-Up Cinema Complements the Movie Going Experience in the Covid-19 Aftermath.”  Moderated by Frank Tees, VP of ICTA, the group presented five “interviews” describing innovative approaches to exhibiting movies…outdoors.  Yes, ‘Back to the Future’ is right.

I logged in for two reasons:  first, I wanted to see how the exhibition business is finding new (or dare I say “re-imagined”) ways to get movies on the screen for its patrons in the “time of Covid” lockdowns – and second, to see if high brightness Laser Illuminated Projectors (LIPs) are playing an enabling role.  I was not disappointed in either case.

Some background for the youngsters in the audience:  Drive-in Theaters were all the rage in the 50s, peaking at 4,063 outdoor screens in 1958.  Yes, with film projectors and those tinny speakers you hung on your partly rolled down window.  Due to factors both cultural, competing entertainment options and economic, increased real estate values for alternative land uses, screen counts declined continuously from the peak leaving only 549 screens at 305 locations last year. 

But then along came Covid and the lockdowns.  Exhibitors went from a record-breaking start in the first two months of 2020 to dead stop by the end of March.  But then some enterprising exhibitors looked back and decided they could update 50s Drive-ins, build new Pop-Ups or hang “parking lot screens” on the sides of their now-closed multiplexes, keeping their brands alive and patrons happy.

The 5 presenters ranged from seasoned Drive-in owners to “indoor theater” managers desperate to stay connected to their loyal local and summer tourist patrons to a creative neophyte who had never himself been to a Drive-In as a kid.  Lots of cleverness and “learn as you go” – but all animated by the love of Cinema and the spirit of “can do”.  Even new, “inflatable screens” (Yes, big ones! Even two-sided ones) have been deployed to bring outdoor Cinema to some unlikely places – like this one in Venice for the VFF. Not your backyard cinema!

Photo courtesy of AirScreen

But what about Lasers at the Drive In?  Joe De Meo of Cinionic interviewed Rick Cohen, CEO of Transit Drive-In Theatre in Lockport, NY, near Buffalo, a five screen multiplex run by his family for 3 generations since they acquired it in 1957.  No amateurs here!  All the time I spent pushing laser cinema (since 2003), I always thought that Drive-Ins could profit from the benefits of Laser Projection:  Double the brightness of the best Xenon PJ; better color and contrast, power savings – the best for the biggest big screen. But it took a while.

Rick described how they “saw the demo in Rochester ten years ago and wanted laser”.  They held out until 2012, hoping they could go digital and laser at once, but they ultimately decided to convert to digital and wait a bit longer to go Laser.  They “pulled the trigger on Laser this year and installed a 60L in May”, just in time for the lockdown. 

The results?  “Phenomenal.  Unimaginable brightness – on a 100’x41’ screen”.  So, his first laser screen, the biggest of the 5, went from being the dimmest to being the brightest.  Patrons that used to compare pictures for years – the biggest Xenon screen had the dimmest picture.  Laser has flipped this and now the expectation is set.  Transit will soon be the first “All Laser, Drive-In Multiplex” – bringing the benefits of Laser Illuminated Projectors to all 5 screens.  Back to the Future, indeed.

LIPA and Lasers at the EDCF Annual Meeting

LIPA and Lasers at the EDCF Annual Meeting

This year’s annual European Digital Cinema Forum (EDCF) Meeting -– like so many 2020 annual get togethers, was virtual this year.  And LIPA and Lasers were on the program.  LIPA’s Chairman, Dr. Goran Stojmenovik, Barco’s Sr. Product Manager for Laser Projection, updated the audience on the latest applicable IEC regulations for EU deployments of High Brightness (HB) Laser Illuminated Projectors (aka: LIPs).  Though largely focused on LIPs for Digital Cinema, Dr. Stojmenovik explained that nowadays, all LIPs are subject to IEC regulations governing audience and employee exposure.  Furthermore, since the IEC has moved to regulatory criteria based on what radiance comes out of the lens and not the power of the Laser Light Source (LLS), regulations apply to Lamp-Based projectors as well.  If they have high radiance and fall into “Risk Group 3”, both Laser and Lamp illuminated projectors are subject to the same safety regulations. 

Dr. Stojmenovik focused on Risk Group 3 (RG3) projectors as they are the brightest and thus have the most complex and stringent regulations, use conditions, training requirements and documentation needed – for manufacturers, distributors/dealers, owners and operators.  He explained that eye hazard is a function of radiance, that is, the projected optical Power (watts), cross-sectional area of the projector’s illumination “pupil” and the beam divergence (throw-ratio) of the lens.  That is to say, not lumens, which is related to the eye’s sensitivity to different colors.  This is why the hazard level is the same for both laser and lamp illuminated projectors of equivalent radiance, spot size and beam divergence (solid angle).  This has been the contention and basis of LIPA’s successful regulatory rationalization efforts since it was founded in 2011.

After explaining the scientific rationale for the new regulations, Dr. Stojmenovik described the impact of these regulations on both Cinema and non-cinema applications.  The key figures of merit are the Hazard Distance (HD) – the point at which the light intensity drops to a non-hazardous level; Separation Height (SH) the distance above the floor (within the HD) that the bottom of the beam must be for patrons to be able to sit under it.  In Europe, this distance is 2 meters; in the US, 2.5 meters.  These “guard bands” around the lens are calculated based on radiance and lens throw (divergence) and determine if a Restricted Zone (RZ) is required. For more details, access the full presentation here.

Bill Beck, The Laser Guy

Why I Rejoined LIPA

Why I Rejoined LIPA

Around 10 years ago, a number of forward-thinking laser and projection types began to see and believe the promise of Laser Illumination for the next generation of Cinema Projectors. They knew, however that the existing laser safety regulations would not be appropriate for Laser Illuminated Projectors or LIPs – and that without an appropriate regulatory framework, the adoption of LIPs might be very slow, if not impossible.

LIPA was officially launched in 2011, and a complex revision of global regulations became its founding objective.  It took a lot of time and effort, but since then, new regulations for Digital Cinema and other high brightness LIP categories have been established and this exciting new illumination technology has seen widespread commercial adoption.

Recently, I decided to rejoin LIPA, the Association I helped co-found 10 years ago.  In 2020, our industry faces different challenges resulting from market shutdowns and (still some) regulatory issues.  But it also has seen accelerating understanding and acceptance of Laser technology and its numerous benefits.  This growing acceptance provides a focal point for new applications and business opportunities.

My new role at LIPA will be to help improve and increase our communications – to members, industry stakeholders and in the longer-term, to new entrepreneurs and developers who might learn from and be stimulated by our members’ past experience and success.

LIPA has had a number of successes over its first 10 years – successful regulatory rationalization for Digital Cinema and more broadly; market development and industry education, especially in the areas of user and viewer safety and the latest in design and performance trends.  But we need to achieve a broader and more business-oriented value-set for our members and industry stakeholders.

As part of our education mission, LIPA will be publishing articles and blog posts on important regulatory, business and technology topics.  We will be providing updates on detailed regulatory changes and compliance requirements as part of our best practices and training mission.  And, we will add more business development topics to our communications, including success stories, new technology trends and applications for LIPs and LIP-like products.

LIPA is also focusing attention on attracting more and different kinds of members, going well beyond our core of world class projector and laser makers.  We hope to attract start-ups, with new applications; architects and installers that wish to be Laser Projection savvy as part of their core competency; knowledgeable channel partners and new supply chain participants, all with the recognition that our industry is maturing and Laser is becoming the new standard

Finally, LIPA will work to help all of our members in their various markets to prepare for a high growth, post COVID future, keying off of the many qualitative and commercial benefits of LIP technology and its creative application.  This is the new business development initiative we are adding to LIPA’s original charter: to help all of our members grow, succeed, and prosper. Please check in periodically for more LIPA Blog Posts on regulatory, technology, business and application topics.  It is great to be back.

Bill Beck, The Laser Guy

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